CentralNotice Definition from Wiktionary, the free dictionary Jump to navigation Jump to search 1 Swedish 1.1 Etymology 1.2 Pronunciation 1.3 Noun 1.3.1 Declension 1.4 References Swedish [ edit ] FWOTD – 1 July 2013 Etymology [ edit ] From skämmas ( “ to be embarrassed ” ) +‎ kudde ( “ pillow; (couch) cushion ” ) . It refers to the idea of seeing something so embarrassing that one gets the urge to hide one's face in a pillow or couch cushion, for example when watching a television program from a couch. The word has been attested in writing from at least 2002 and was possibly used as early as the 1980s. [1] Pronunciation [ edit ] IPA ( key ) : /ˈɧɛmsˌkɵdːe/ Noun [ edit ] skämskudde c ( humorous ) a real or imagined pillow used to cope with the awkward feeling caused by witnessing something embarrassing; literally " embarrassment pillow ". 2004 ...