CentralNotice From Wikipedia, the free encyclopedia Jump to navigation Jump to search Hype cycle The hype cycle is a branded graphical presentation developed and used by the American research, advisory and information technology firm Gartner to represent the maturity, adoption, and social application of specific technologies . The hype cycle provides a graphical and conceptual presentation of the maturity of emerging technologies through five phases. An example of a hype cycle is found in Amara's law [1] coined by Roy Amara , [2] which states that We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. [3] [4] 1 Five phases 2 Hype in new media 3 Criticisms 4 See also 5 References 6 Further reading 7 External links Five phases [ edit ] General hype cycle for technology Each hype cycle drills down i...